The Skin Society

2025

Branding

The Skin Society esthetician brand blends self-care, confidence, and playful luxury. I created a visual identity that feels elevated, approachable, and subtly playful, centered around a custom logotype that pairs refined typography with effortless charm. The primary logo is minimal and versatile, designed to embody the brand’s clean, elevated approach to skincare while still feeling personal and cool. Every element was designed to celebrate smooth skin and effortless style, with a wink.